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Hola Bebé, Adios Diabetes
Project type
Healthy Eating
Location
Cambridge, MA
Product Validation
EHG completed initial Hola Bebé product development in 2018; we recently tested enhanced versions in Massachusetts and nationally.
A disproportionate number of Latina women get gestational diabetes when pregnant, which places them at higher risk for developing type 2 diabetes later in life. These women tend to follow a healthy diet once they’re diagnosed with gestational diabetes, only to abandon it after the baby is born. We’ve created a unique, integrated, interactive system that makes it easy to keep healthy eating and exercise as part of the busy lives of moms after their babies are born, keeping at-risk women on the right track to prevent diabetes in the future. The Hola Bebé app is culturally-tailored, guided by theory, and filled with action plans, shopping tips, recipes, at-home exercises, and behavioral support for staying on the path to a diabetes-free future for both mom and baby. The integrated system can be “prescribed” by health providers (e.g. physicians, nurses, nutritionists) and provides opportunities for women to obtain additional support and reinforcement from their health providers.